Do You Recycle your Blog Posts?
I have been wondering about this for a while. Recycling your older blog posts. Is that a good idea? Or would it turn out counter – productive. After you have been blogging for a while what do you do with your blog posts, but more importantly, would your readers benefit from it?
Why Would you Recycle?
During your blogging career you write interesting posts over a long period of time. Often you would have written hundreds of little masterpieces. At the time you wrote it, it was of importance to you, something grabbed your attention and you felt the need to share it with your readers.
You could have written something about a person that was in the news for some reason, or something about your favorite food, an occasion. It does not really matter what the reason was. You wanted to write about it.
I have been going through the log files of my site recently. If you know what you are looking for you will find some interesting stuff there. Of course you can use the statistics page for your site for the same purpose.
What I found – among other things – was that my readers usually are interested in the last 4 or 5 posts that ere published to the Internet. Hardly ever there were readers (other than googlebot and it’s cousin spiders) on my older posts. Let alone my first attempt to a post.
If you’re taking your Search Engine Optimization serious, they are an unseen force to be reckoned with: Googlebot.
What Could you Recycle?
Basically you could recycle any of your older blog posts, but there are some rules you have to set for yourself.
- Do Not just copy an paste the contents of an older blog post to make a ‘new’ post. Chances are, Google is going to chew your ass off. Google is allergic to duplicate content on sites.
- If you feel the need to share the exact contents of an earlier, older post, make an internal link in your new blog post, pointing to the older blog post.
- It has to add new value to your site and / or readers.
Follow ups on people: Let’s say you have written something about a person along time ago (what’s his name again?) and you have done some investigation on how he or she is doing now. You could do a follow up and add an internal link pointing to the original post in your blog and add your new findings in the new post.
Reoccurring events: Let’s say you do a yearly ‘Christmas Post’. You could add a list of internal links to the posts from the previous years and add your new one on the new post you are writing.
Events: You could have a series of events you are covering over a longer period. Again use internal links to link to the previous episodes.
Information Changes: The contents of your post are valid as per the moment of publishing. Information changes, quickly. Make updates using new blog posts as needed with reference to the original post(s).
Your views on things change: You might have written a few years ago that you liked Ford Trucks. Since you moved to Japan, you like Toyota better. In stead of deleting the old post or tagging it as a draft, make a new one to explain why you suddenly like Toyota better now. (Could also work when you hop from one relationship to another…)
This is just a little – get you going – post. I’m sure you will come up with dozens of better ways to make use of your older blog posts. The whole idea is to think if it – and how – it would work for you.
- You benefit. Using older but accurate content or references in your blog, updating the information will make you a better blogger.
- Your readers benefit. They will get more extensive information on what keeps you changing your mind every ten minutes…
- Your blog benefits. Google likes internal linking on blogs. It will make Googlebot happy.