The Socialympics – What to expect
Friday, July 27, 2012, and ends Sunday, August 12, 2012. This will be a period to monitor closely, if you are not interested in sports alone. The Socialympics. The 2012 Olympics held in London.
In the current days of Social Media it’s hard to imagine how people communicated and interacted – let’s say – 75 years ago.
TV was not invented yet, and the results of the competition reached the audience through radio or newspaper. Newspapers got the news through telegraph messages to get the latest news as quickly as possible.
Nowadays some of the logo designers, hired to make the logo for the sporting event, think marketing / internet / one-eye recognition and come up with a logo that’s clearly inspired by the Internet. Like this Google logo inspired one.
Social Media Coverage.
The analysts predict that some of the events will be followed on live TV by 3,000,000,000 people, roughly 3/7 of the world population. That’s an insane number.
With all that coverage on TV comes the interactions of a lot of those viewers. Now let’s suppose the Olympics 100 meter race and world record for the men will be broken…
Twitter, FaceBook, Google+ and all the other Social Networks will get busy. Very busy. Setting it’s own records in the number of sent and received messages, bandwidth use, posted movies of the records, you name it. As far as I know there were no real plans made on how to deal with that.
Mobile networks will suffer from the explosion of data. There are literary hundreds of Apps available to monitor the coming Olympics.
Just imagine tens of thousands of people watching a live event in a stadium and the standing Olympic Record is shattered. Within seconds they will inform their friends and family all over the world, the messages making ripples over the digital globe.
Will you be one of them?
Will you be one of the billions of people messaging about the Olympics and / or broken records? Knowing you a little bit, I would say you will.
It’s very hard to keep silent when you’re excited about something. Burst the Bubble. Poof. By the way… UNRULY started.
Update 07/27/2012 – So far no signs here in Holland about Twitter trouble, FaceBook fails and Google+ gobbled. Phew!