Sex sells, does it really?
The way the markets work is funny in a way. “Sex sells” is an often heard slogan that is being used to address a way of selling a product. Is that true? Has it been true to begin with in the first place? Or is it something we are used to now, because we now think that is the way things work in the advertising business.
A long, long time ago…
People living here were mostly interested in owning German cars, like Opel and Volkswagen, or French cars, like Citroen and Renault.
Gas was expensive here, as it is now, so people were looking for cars with a good mileage. No place for gas-guzzlers here. My dad was one of the people that didn’t mind the fuel (no one cared about the environment back then) so an American car it was. Guzzling gas like a pregnant girl eating pickles…
I went with him to the garage to bring the car in for a checkup and I was interested in anything going on there, especially the posters on the walls of that little garage shop.
At that time I did not really understand what is was all about, but my hormone crazed body knew it was something good.
I had to do my damned best to not end up staring at that poster and ending up drooling all over my Spiderman T-Shirt. Oh well. I am better now, I recovered fully – for the most part.
I guess that picture still is in my head, it must have made a huge impression on me. So… sex sells?
I’m not sure about it. YET! This needs more research I think. You would think things change over the years, like everything else. But they really don’t.
This Mustang IS a sexy car. This commercial is very well set up in the way it adds to the car’s reputation. Sexy, manly, dark, almost diabolic. Maybe it’s the way I see things. As you know a man’s and a woman’s mind work in different ways, I am told…
Much is still the same – the commercial is. Parts of it I get, but some of it does just not compute. I do understand, that it all depends on what you are selling and what your target group of customers is.
Using a sexy man model to promote the next generation garbage disposal system hardly adds anything. Or maybe it does? You tell me…
[Update, Star date Jan 19th 2013: Right after I published this post, I was getting around 50 unique pageviews per hour. This is slowly getting less now, but still. Maybe sex does sell?]