The number of active users on the microblogging service grew 40% from the second quarter to the fourth quarter of 2012 — equal to 288 million monthly active users, according to Global Web Index, a syndicated market-research service on web behavior and social media. (The index assessed 31 markets, and defines “active” as those who claim to “have used or contributed to Twitter in the past month.”)
Some people are saying Twitter is growing, because Google+ “Just can’t get it right” or FaceBook “Is maxing out and people want something else”. So you better get your act together and use some Twitter Tactics that work for me! And they might work for you too!
Tweet like a… Bird?
Micro – blogging. Twitter is built on the concept of micro – blogging. Short, powerful tweets.
140 characters. You have 140 characters per Twitter message to get your message across.
To give you an idea: This text “I had to take the bus to work this morning but I had to go by bicycle and that is why I am to late at work.” has 107 characters in it.
You better take a crash course “How to say as much as possible in as few words as possible”. Or – alternatively – just read on and use Twitter Tactics!
Having so little space to get your message across means you have to develop a way with words, Twitter Style. Beats the hell out of Gangnam…
— Jan Bierens (@JanBierens) March 19, 2013
Dissect a Tweet
A typical promotional Tweet consists of a few elements:
- A catchy title of your post.
- Who (you) wrote it.
- The link to the post on your blog.
- Hashtags a.k.a. subject placeholders
- Don’t use all the 140 characters avaiable
Step By Step…
A catchy title of your post
A catchy title for a blog post is important. Sometimes I come up with a good title for a blog post and write the actual post ‘around’ that title. It has to stand out and be challenging or attractive to people.
It’s like reading the news in the morning paper. You scan the headlines and read what looks interesting.
Who wrote the post
Take credit for what’s rightfully yours. You wrote the post and you put a lot of time and effort in making it happen. It’s alright to use your Twitter business card in the Tweet. (Your Twitter ID, ‘@’ followed by your Twitter username
The link to the post on your blog
Well duh! You are promoting what? Right! Your blog!
Hashtags can be seen as a placeholder for a subject or a group of subjects. If everything is done well they should contain the main keyword for your blog – post! Hashtags are also a way to get your message across to people that do not follow you on Twitter, so use them if you can! Google+ uses them and FaceBook will follow suit. YES they will!
Don’t use all the 140 characters available
One of the things that make a post trending on Twitter is Retweeting. A Retweet happens when someone decides to re-send your Tweet to his or her followers.
Usually the letter RT (ReTweet) will be added at the beginning of the original post to let people know is’s a ‘forwarded’ Tweet. The person retweeting might add some text before retweeting. So leave some room for that!
More Twitter Tactics
If you are looking for long lasting social connections Twitter is the place to be. Whatever happens now is on Twitter. Whats trending in the world around us can be followed on Twitter, almost ‘as it happens’.
If 140 characters is way to small to get your message through to people consider posting a picture on Twitter containing the whole message. The link to that picture will be included automatically in your Tweet, ain’t that neat? I added that word, just because it rhymes…
As said before: use hash tags. A hashtag should be preferably one of the keywords for your blog. If you wrote a blog post about blogging use #blog or #blogging. If you blog about Chevrolets use #chevy or #chevrolet. You get my drift?
Hashtags also serve as subject name. If you click in a hashtag from any post in your Twitter stream, it will bring up all the recent Tweets that have that specific hashtag in them.
There is much, much more to tell about this, but this is just intended to get you going and maybe, maybe let us in on some of your Twitter Tactics. Sharing is caring, ‘member?